{"id":2516,"date":"2015-01-15T09:37:28","date_gmt":"2015-01-15T09:37:28","guid":{"rendered":"http:\/\/www.holiday-weather.com\/news\/?p=2516"},"modified":"2015-01-15T09:37:28","modified_gmt":"2015-01-15T09:37:28","slug":"visitengland-teams-up-with-shaun-the-sheep-to-promote-holidays-at-home-this-year","status":"publish","type":"post","link":"https:\/\/www.holiday-weather.com\/news\/visitengland-teams-up-with-shaun-the-sheep-to-promote-holidays-at-home-this-year\/","title":{"rendered":"VisitEngland teams up with Shaun the Sheep to promote holidays at home this year"},"content":{"rendered":"

VisitEngland<\/a>, the national tourist board, has recently announced a new \u00a34m campaign starring BAFTA winning Shaun the Sheep, designed to inspire Britons to take a holiday at home this year. Following his movie debut this Spring, the loveable character will appear in a TV advertisement later this year encouraging consumers to book a holiday through their local travel agent.<\/p>\n

\"\"<\/a><\/p>\n

Scarborough, North Yorkshire \u00a9\u00a0Thomas Tolkien<\/a><\/p>\n

Led by VisitEngland and supported by the home nation tourist boards of Scotland<\/a>, Wales<\/a> and Northern Ireland<\/a>, the \u00a34m campaign will follow Shaun the Sheep as he goes on holiday in the UK<\/a> with his farmyard friends. The tourism advertisement will follow on from Aardman\u2019s latest film, Shaun the Sheep The Movie due to launch in theatres worldwide from 6th February and the opening of the \u2018Shaun the Sheep Experience at Land\u2019s End\u2019\u2013 a Shaun the Sheep themed attraction – in Cornwall in March.<\/p>\n

High-street travel agents including Thomas Cook<\/a>, Thomson<\/a>, Advantage<\/a>, Worldchoice<\/a>, Barrhead Travel<\/a>, Hays Travel<\/a>, Bath Travel<\/a> and Midcounties Cooperative<\/a> will be participating in the campaign to promote \u2018baa-rilliant\u2019 deals around the UK for the summer period.\u00a0 Also on board are operators, Superbreak<\/a>, Hoseasons<\/a>, Bourne Leisure<\/a>, Shearings Holidays and Attraction World<\/a>, all of which provide an outstanding level of service and knowledge when booking a UK break.<\/p>\n

James Berresford, VisitEngland\u2019s Chief Executive said: \u201cFollowing on from the success of the third Holidays at Home are GREAT campaign last year, which starred Wallace & Gromit we have partnered again with Aardman to create another super TV advertisement.\u00a0 I am confident Shaun will fuel the public\u2019s imagination and inspire them to take a holiday in the UK this year.\u00a0 This new campaign forms a key part of VisitEngland\u2019s strategy to grow tourism in this country, supporting the Government\u2019s agenda for growth.<\/p>\n

Mr Berresford added:\u00a0\u201cWe have had a fantastic response from the domestic travel trade, and I\u2019m looking forward to working with our tour operator and retail partners to inspire Britons to visit their local travel agent and book a break at home this year.\u201d<\/p>\n

This campaign forms part of Holidays at Home are GREAT, a pan-UK government funded strategy, which launched for the first time in 2012.\u00a0 Designed to boost domestic tourism, the first two campaigns alone have raised \u00a3380million in additional tourism spend and generated over a million overnight stays, with results for last year\u2019s campaign expected soon.<\/p>\n

Tourism Minister Helen Grant said: “Shaun the Sheep is a much loved character so it’s fantastic that he’s been signed up to encourage Brits to book a domestic break this year. Britain’s tourism sector is performing strongly, creating jobs supporting businesses and helping deliver the government’s long-term economic plan. So it’s great that VisitEngland has teamed up once more with Aardman to help keep up this momentum.”<\/p>\n

Sean Clarke, Head of Rights and Brand Development at Aardman said:
\n\u201cWe are delighted to renew our partnership with VisitEngland and already have some funny ideas for the campaign that in the true spirit of Shaun the Sheep can help people discover the merits of holidaying in the UK.\u201d<\/p>\n

\u00a9 VisitEngland<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

VisitEngland, the national tourist board, has recently announced a new \u00a34m campaign starring BAFTA winning Shaun the Sheep, designed to inspire Britons to take a holiday at home this year. Following his movie debut this Spring, the loveable character will appear in a TV advertisement later this year encouraging consumers to book a holiday through […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"post_views_count":1683,"footnotes":""},"categories":[4],"tags":[433,168,169,280],"class_list":["post-2516","post","type-post","status-publish","format-standard","hentry","category-holidays","tag-resort-northernireland","tag-resort-scotland","tag-resort-uk","tag-resort-wales"],"_links":{"self":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts\/2516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/comments?post=2516"}],"version-history":[{"count":2,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts\/2516\/revisions"}],"predecessor-version":[{"id":2519,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts\/2516\/revisions\/2519"}],"wp:attachment":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/media?parent=2516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/categories?post=2516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/tags?post=2516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}