{"id":1265,"date":"2014-01-29T23:11:27","date_gmt":"2014-01-29T23:11:27","guid":{"rendered":"http:\/\/www.holiday-weather.com\/news\/?p=1265"},"modified":"2014-07-14T10:18:54","modified_gmt":"2014-07-14T10:18:54","slug":"thomas-cook-airlines-uk-gears-up-for-peak-holiday-season-with-updated-website","status":"publish","type":"post","link":"https:\/\/www.holiday-weather.com\/news\/thomas-cook-airlines-uk-gears-up-for-peak-holiday-season-with-updated-website\/","title":{"rendered":"Thomas Cook Airlines UK gears up for peak holiday season with updated website"},"content":{"rendered":"<p>In preparation for the peak travel booking months, <a href=\"http:\/\/www.thomascook.com\/\">Thomas Cook Airlines UK<\/a> has launched an updated version of its website, <a href=\"http:\/\/www.flythomascook.com\/\">www.flythomascook.com<\/a>. The new site is fully responsive for all desktop, mobile and tablet devices and on-screen window sizes \u2013 it automatically analyses your screen resolution, and then the content responds to your screen environment to allow you to view everything in proportion.<\/p>\n<p><a href=\"\/news\/wp-content\/uploads\/2014\/01\/Thomascookgroup.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1266\" title=\"Thomascookgroup\" src=\"\/news\/wp-content\/uploads\/2014\/01\/Thomascookgroup-300x230.png\" alt=\"\" width=\"300\" height=\"230\" srcset=\"https:\/\/www.holiday-weather.com\/news\/wp-content\/uploads\/2014\/01\/Thomascookgroup-300x230.png 300w, https:\/\/www.holiday-weather.com\/news\/wp-content\/uploads\/2014\/01\/Thomascookgroup-1024x787.png 1024w, https:\/\/www.holiday-weather.com\/news\/wp-content\/uploads\/2014\/01\/Thomascookgroup.png 1306w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>A recent study, by <a href=\"www.8MS.com\">8 Million Stories<\/a>\u00a0has reviewed mobile airline websites, and despite being Google\u2019s top recommendation for airlines to help mobile users, none of the world\u2019s top 50 airlines use a responsive design. In fact, only one site across the top airlines in the UK has such a site \u2013 flythomascook.com. To view the full study, <a href=\"-http:\/\/www.8ms.com\/2014\/01\/28\/airline-mobile-tech-usage-global-uk\/\">click here<\/a>.<\/p>\n<p>Commenting on the site leading the way in responsive design, Henry Sunley, Head of eCommerce at Thomas Cook Airlines UK, said, &#8216;Over the past two years, we\u2019ve seen a massive increase in the number of visitors to our site using tablets and smartphones as ownership and use has grown \u2013 but with a sales conversion below that of traditional desktop users. As we looked to relaunch our website, flythomascook.com, we considered various options to address this and we decided that moving to a responsive design was the best option.<\/p>\n<p><a href=\"\/news\/wp-content\/uploads\/2014\/01\/shutterstock_79054549.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1267\" title=\"shutterstock_79054549\" src=\"\/news\/wp-content\/uploads\/2014\/01\/shutterstock_79054549-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" srcset=\"https:\/\/www.holiday-weather.com\/news\/wp-content\/uploads\/2014\/01\/shutterstock_79054549-300x192.jpg 300w, https:\/\/www.holiday-weather.com\/news\/wp-content\/uploads\/2014\/01\/shutterstock_79054549.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>\u2018The newly designed site went live in December, just before the traditional holiday and travel Peak booking period, and we are really encouraged by the resulting conversion from tablets and mobile devices, which has increased by over 30 per cent.\u2019<\/p>\n<p>Flythomascook.com now offers a more professional and user friendly way to review and book flight only deals and navigate your booking and add any extras &#8211; from meals and extra legroom seats to celebration gifts on board; truly high tech high tech, giving our customers significant improvements when they book their flights.<\/p>\n<p>Happy holidays!<\/p>\n<p>\u00a9 Thomas Cook Airlines<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In preparation for the peak travel booking months, Thomas Cook Airlines UK has launched an updated version of its website, www.flythomascook.com. The new site is fully responsive for all desktop, mobile and tablet devices and on-screen window sizes \u2013 it automatically analyses your screen resolution, and then the content responds to your screen environment to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"post_views_count":655,"footnotes":""},"categories":[4],"tags":[129],"class_list":["post-1265","post","type-post","status-publish","format-standard","hentry","category-holidays","tag-uk"],"_links":{"self":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts\/1265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/comments?post=1265"}],"version-history":[{"count":3,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts\/1265\/revisions"}],"predecessor-version":[{"id":1269,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/posts\/1265\/revisions\/1269"}],"wp:attachment":[{"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/media?parent=1265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/categories?post=1265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.holiday-weather.com\/news\/wp-json\/wp\/v2\/tags?post=1265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}